Contemplating Monolithic Design with Sony
Sony's exhibition with BarberOsgerby at Milano Salone del Mobile 2010. For the first time ever, a showcase of Sony Design will be revealed exclusively as part of the Milano Salone del Mobile 2010 exhibition, which will be a visual insight into Sonys creative essence and evolving approach to living room design. At the exhibition, Sony will be showcasing its Monolithic Design; a new design concept that Sony has recently introduced across its TV and home entertainment range. This design concept was ignited by a passion to bring about change in peoples attitude in relation to their living space and encourage a change in lifestyle behaviour through the presence of these TV and home entertainment products. For this exhibition, Sony invited Edward Barber and Jay Osgerby to work alongside Sony designers due to their credentials in furniture and lighting designs, to push the ideas to a new level. As leading contemporary designers they bring a new interpretation of individuality, lifestyle and experimentation to this project. Sonys design team have worked with Edward and Jay to explore the minimal essence of the Monolithic Design concept as inspiration to co-create the look and feel of the space and the pieces within it. The result of working with Edward and Jay for this project has produced a range of archetypes which explore ways of integrating product within contemporary lifestyles. Drawing on the minimal essence of Sonys Monolith Design concept, these archetypes will be ...
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