Look at Sony's monolithic design

Sony shows BarberOsgerby Milan Furniture Fair 2010. For the first time, a showcase of Sony's design is only within the Salone del Mobile in Milan 2010 shows a visual overview of the nature of Sony's creative approach to living and evolving project will be unveiled. In the show, Sony will introduce its stunning design, a new design concept that Sony has recently introduced on his television and home entertainment district. This concept designwas the passion to bring a change of attitude towards the people and their environment to a change in lifestyle behavior triggered by the presence of television and entertainment products for the home. For this exhibition, Edward Barber and Jay Osgerby Sony invited to work alongside designers from Sony with their credentials in the design of furniture and lighting to push the ideas to a new level. As a contemporary designers, offering a new interpretation of individuality, lifestyleand experiments in this project. Sony's design team worked with Edward and Jay to the minimum core of the monolith to explore the concept of design as inspiration for co-creating the look and feel of the room and share in it. The result of working with Edward and Jay has produced for this project to investigate a series of archetypes, the ability to integrate the product into the contemporary lifestyle. Since the least concept of essence of Sony monolithic design, these are the archetypes...

http://www.youtube.com/watch?v=J8m9d5sDEAo&hl=en